Interbike 2011

Bikes, racing, and deal making. 

This year’s Interbike was our first trip to the Vegas trade show as a bike shop and not just a frame builder/manufacturer. We had a number of objectives to work through at the show, meeting with reps from various brands we’re courting and catching up with the peeps we’ve already been working with.

We packed rolled out of Idyllwild at O’Dark Thirty… Brendan, Mary, Dave, and Alexander packed into the Adventure Subaru like sardines. We each brought a bike (even Zander) and camping gear for our annual follow on to Southwestern Utah. There’s no better place to wash Vegas sins away than atop a mesa in the desert.

We arrived at the convention center with just enough time to meet up with Joe DeCino, a friend of the shop currently helping us out in the 20″ BMX realm. We’ve given him the honorary “BMX Consultant” title.

We perused some new product and went to appointments, the fruits of which will be seen in the shop soon. It’s amazing how quickly time can fly by in that place.

Super hard steel track rings from EuroAsia.

New offerings from the brothers and sisters at Crank. The Cobalt 11 carbon fiber wheelset is now available in the 29″ wheel size.

Mary and Zander checking out the new fabric offerings from Zoic.



Despite all the appointments, we managed to have our fun too. 

Zander’s first gambling experience

Playing in traffic

There was Cross Vegas…


Yellow thing



April and Sarai

The Strip







Tuesday Alleycat and Film Screening

Next Tuesday we have the pleasure of screening 23 Feet, a documentary, in Idyllwild. We took this opportunity as an excuse for another bike ride, with so many outdoors enthusiasts in town.

We will start at the shop at 6:30. The ride is an alleycat style ride (yeah, spoke card and all!) which will take you to some Idyllwild highlights and eventually meander over to the film screening. We’re going to roll out at 6:30 so we can get to the film on time with enough room for sight seeing.

Here’s a preview from the film – time for some summer fun in Idyllwild!

Ladies’ Night at The Hub

This past Thursday was our first of what will be a monthly tradition here at The Hub – the Flick and Bitch.

It’s kind of like a stitch and bitch, except we’re critiquing women’s adventure movies instead of sewing. This first one was a total success. We started with a mellow ride around town – our own alley cat style scavenger hunt – and ended up at The Hub for a movie. The women were talking so much, we could barely hear the movie, which was exactly what we wanted. We had about 25 women, which almost filled the shop – thank goodness to our new bigger space! Idyllwild Pizza Company sponsored the event with food – they’re also cyclists and have excellent pizza. We watched “Women of Dirt” which is a light hearted film about women dirt jumpers and free-riders. For any of you looking for a movie to inspire your daughters, this is a good start.

Here are some pics from our night and we hope to see even more women next month.

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We are moving to a Wednesday in July (because of the summer sunset concerts in Idyllwild) and haven’t decided  yet, which one. We are looking at the 13th, 20th or 27th. Please feel free to shoot me an email or even comment here if you have a preference.

Rolling in Comfort & Style- Electra

We’ve partnered with Electra Bicycle Company to round out our product line with comfortable, stylish, recreational bikes. 

I’ve known of Electra for some time, both for their fantastic style and the unique (patented) fit, which they call Flat Foot Technology. This one-two punch of style & comfort makes for a great Idyllwild bike; the upright, comfy position lets you see traffic and the beautiful mountains we live in… and the bikes look great anywhere in town from Idyllwild Arts to the Farmer’s Market to Cafe Aroma and all points between.

We’ve brought in a small selection of the lines we’re most interested in, starting with a pair of Townies, which may eventually make up our forthcoming rental fleet.

We also brought in a Ticino 1 which will be a shop bike/ coffee getter, and a ladies Ticino 8D which has already found a good home. The Ticino line appeals to the longtime bike guy in me; adorned with bits of throwback-styled bike jewelry such as high flange hubs, TA styled cranks, swept handlebars and reversed brake levers. These bikes are gorgeous… and fast!

We brought in an Amsterdam, which is a Dutch-styled city bike. The Amsterdam line features internal hub shifting, coaster & drum brakes, and a self-sustained generator light system… all make for a dependable, solid bike that requires very little maintenance. Specifically, we brought in a model from the Alexander Girard line, harkening back to the heyday of mid-century modern textile design. She’s a beauty, eh?

Next up: Electra Townies. We have a Townie Original 21D coming in next week to a good home, and perhaps a Townie Euro sometime shortly thereafter.
This is how Idyllwild rolls…

A Warm Welcome

Thanks to everyone who came out for our grand opening. It was quite a blast with perfect weather and a great group!

We met some cyclists new to the area, and visitors from out of town and had an opportunity to get together with lots of our local cyclist and non-cyclist friends. Electra, Ellsworth and Intense all represented well allowing people to swing a leg over some demo bikes and geek out. Patsy staffed the grill all day and Mary made chipotle vegetarian chili.

For those of you that couldn’t make it, here’s a little sampling of what you missed.

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Wow we’re rolling now!

The subject pretty much sums it up; we’re quickly becoming a legit shop.

… just in time for the grand opening celebration this SUNDAY!

Weekend MTB’ers. We’re getting fairly well stocked with parts & accessories for the mountain bikers who come up for the weekend and might need a couple items, or a quick repair. We’ve got your trailside repairs covered, and your bellies filled with all the tasty robot food you can swallow. We even have some super duper high end stuff you can buy to boot.

Ma & Pa bike wrenchin’. We’ve got that covered too. I worked in bike shops (at least part time) for 17 years before moving the manufacturing side of the industry. We’ve got all the grease, oil, cables, and heck, hammers & chisels to get your oldie rolling again.

Boutique MTB builds. We are an active dealer for Intense, Ellsworth, and Siren Bicycles. Given our unique history & experience, we’re especially well suited to outfit you with your next elite level mountain bike. We ride hard and know our stuff.

Townies, commuters, and rentals. We’re courting a brand (who will remain nameless for now) that I’m really stoked on. Comfortable, stylish, efficient bikes make our town a better place. Our fingers are crossed that we can make things work with this brand.

Soft goods. No boring stuff allowed. No cheap stuff, either. For the most part, we have locally made, gift-worthy goods here. You’ll see our pint glasses, tees, and commuter bags soon.

Bikepacking gear. We are the only bike shop (that I know of) stocking an inventory of bikepacking gear from Wingnut Gear and Revelate Designs. We’ll be building on this line because, you know, the bikepacking up here pretty much rocks.

Comfy time. The HUB shines because we’re different. The shop embodies our combined design senses, and we’ve strived to make your shop experience fulfilling and enjoyable. Sit down at the bar and browse our lending library or talk bikes with us. You’re welcome here.



Women Friendly

I’m very excited about the direction our shop is taking and want to share a little, maybe even get on my soap box.

Our shop has a touch of the feminine. I’ve always enjoyed riding with men, but the companionship of gabbing with the girls on a women’s ride fills a very important role for me. I also think that getting everyone on bikes is positively affected by getting women out.

I read a great article on this week about the gender differences between men and women on bikes. Women want safe bike routes and want them to be practical – like to get to the grocery store, or the park with a kid in tow. So, when we design our communities with these needs in mind, the bike routes and lanes become friendly to all – from beginners to avid riders.

“An emerging body of research suggests that a superior strategy to increase pedal pushing could be had by asking the perennial question: What do women want?”

Beyond making our communities a good place to ride a bike, I have bonded with so many women over a ride and there are many things in our society that pit women against each other, and cycling can do the opposite, if we allow it.

This is why we have women’s rides on Sunday (leaving the shop at 9am.) We are building an army! How many towns this small have women’s rides… not many that I’ve been to, but we are setting a new standard. I am also trying to get going with spin classes in the mornings, but that’s still a little ways off. Women have crazy schedules. They have kids, they have jobs, and often don’t take the time for themselves. Well, this is our healthy way to get together and better ourselves. So, for now, join us on the rides and we’ll have details of the spin classes pretty soon (could just be for bad weather days… not sure yet.)

One other issue that we’re addressing with our shop is women’s apparel and cycling goods. We currently have many different women’s t-shirts in stock and some wonderful bags made by my girlfriend, Maria and her mom Sue at Wyoming Rose Boutique. When we have a little more inventory, you can be assured that we will have at least equal representation for women’s technical wear and definitely lots of women’s accessories.

My goal is to be the HUB of women’s cycling in the area and we’re off to a great start.

-Siren Mary

Gettin’ Ready for Prime Time!

Major construction is pretty much over.

Mary and I have been working in the new shop whenever our day jobs (Idyllwild Arts & Siren, respectively) have allowed… which pretty much leaves weekends and the occasional evening.
In that time, we’ve cleaned, painted, built a bar, workbenches, displays, and put together all sorts of other retail items… got a cash register, programmed it, got CC processing stuff, a phone line installed, and WiFi for our visitors. The shop is looking great and has a good vibe…
We have some pre-orders underway with new suppliers and we’ll be filling the place up soon in preparation for our Grand Opening April 9-10.

The bar/workbench is comfy. (thanks to Marlin for the loaner barstools) The candy machine is stocked with toffee peanuts & chocolate covered espresso beans.

The backside of the bar is super space-efficient workspace… think Scandinavian apartment here. It’s also child-resistant with all the harmful tools & chemicals out of reach for the little guy.

Retail space ready for goods. Mary rescued these very cool quarter-sawn oak drawers from a stricken desk. A little time with some steel & TIG welder and voila! A nice retail display.
We’ll have slatwall hooks coming in this week… and the little blue bike is the little guy’s future ride.

We also built up an indoor bike rack and a spare for outdoor use. We’ll probably have bikes spilling out of the place soon!

Next on the agenda: frame rack, and plans for the Grand Opening… stay tuned!


Peddling Pedaling at The HUB

Coming soon to Idyllwild: Hub Cyclery, aka “The HUB”

A new bike shop coming to Idyllwild, CA. The HUB is:
– a full service bike shop. Training wheels to overhauls and everything in between.
– a bike boutique. We offer world class product lines and comprehensive support.
– a social HUB. Speak easy about riding around town, or get beta on the trails.
– thinking globally, acting locally.

The genesis for the HUB came from some talks last year with Bud Hunt, who’s been the cornerstone of cycling in Idyllwild since before we were riding with training wheels. Suffice it to say we are honored to carry on the Idyllwild bike shop tradition and focus not just on selling bikes, but peddling pedaling.

In time we’ve been here, the active lifestyle has begun to flourish, with businesses around town putting down roots in the healthy living scene. And Idyllwild has made its way onto the Southern California cyclist’s radar as a first class cycling destination. Where five years ago it might be rare to find another rider on local singletrack, making new friends on our trails is now commonplace.
We believe in cycling as a healthy pursuit for mind, body, and spirit… for our neighbors here in town and weekend visitors coming up for a breath of fresh air.

Come join us for the ride.

Brendan & Mary