Darn Tough Socks- a Testimonial

We’ve recently picked up this line of (excellent) socks in the shop. But not before we them through the ringer.

Back in March, Bryan the sales rep stopped by the shop preaching about “these great socks” that he thought our customers would love. Yeah sure, I told him, I’m sure you’ve got some good socks but we’re already covered on that front with other brands.
He told me his socks were better than what we’d had, and he could guarantee it. Darn Tough socks are guaranteed… for life.¬†

He went on to tell me they’d guarantee the socks against blown out holes in the toes, or the heel for a lifetime. It piqued my interest for sure, and I took him up on an offer to try a sample pair.
Some time passed. A bunch of it. I liked the socks, so much so that I’d begun rotating them though my wash cycle as fast as possible, just so I’d be able to wear them again sooner. I saved them for the Saturday shop rides, and any other big rides I was going out on… scouting runs, bike pack trips, even a few days on the Stagecoach 400. They’d more than proven themselves in terms of comfort, moisture wicking, and durability.

So we decided to bring them in to the shop. For you, our beloved customers. They’re priced on par or maybe just a teeny bit more than the leading high end sock brands. If you’re like me, you may likely switch your entire wardrobe over to Darn Tough socks. Should the need arise, you can bring them here to the shop for warranty replacement. For socks! (I still can’t quite get my head around it)

Here’s to fall, and comfy feet. See you in the shop.


Tuesday Alleycat and Film Screening

Next Tuesday we have the pleasure of screening 23 Feet, a documentary, in Idyllwild. We took this opportunity as an excuse for another bike ride, with so many outdoors enthusiasts in town.

We will start at the shop at 6:30. The ride is an alleycat style ride (yeah, spoke card and all!) which will take you to some Idyllwild highlights and eventually meander over to the film screening. We’re going to roll out at 6:30 so we can get to the film on time with enough room for sight seeing.

Here’s a preview from the film – time for some summer fun in Idyllwild!

Women Friendly

I’m very excited about the direction our shop is taking and want to share a little, maybe even get on my soap box.

Our shop has a touch of the feminine. I’ve always enjoyed riding with men, but the companionship of gabbing with the girls on a women’s ride fills a very important role for me. I also think that getting everyone on bikes is positively affected by getting women out.

I read a great article on scientificamerican.com this week about the gender differences between men and women on bikes. Women want safe bike routes and want them to be practical – like to get to the grocery store, or the park with a kid in tow. So, when we design our communities with these needs in mind, the bike routes and lanes become friendly to all – from beginners to avid riders.

“An emerging body of research suggests that a superior strategy to increase pedal pushing could be had by asking the perennial question: What do women want?”

Beyond making our communities a good place to ride a bike, I have bonded with so many women over a ride and there are many things in our society that pit women against each other, and cycling can do the opposite, if we allow it.

This is why we have women’s rides on Sunday (leaving the shop at 9am.) We are building an army! How many towns this small have women’s rides… not many that I’ve been to, but we are setting a new standard. I am also trying to get going with spin classes in the mornings, but that’s still a little ways off. Women have crazy schedules. They have kids, they have jobs, and often don’t take the time for themselves. Well, this is our healthy way to get together and better ourselves. So, for now, join us on the rides and we’ll have details of the spin classes pretty soon (could just be for bad weather days… not sure yet.)

One other issue that we’re addressing with our shop is women’s apparel and cycling goods. We currently have many different women’s t-shirts in stock and some wonderful bags made by my girlfriend, Maria and her mom Sue at Wyoming Rose Boutique. When we have a little more inventory, you can be assured that we will have at least equal representation for women’s technical wear and definitely lots of women’s accessories.

My goal is to be the HUB of women’s cycling in the area and we’re off to a great start.

-Siren Mary