The May ValleyCat fundraiser went off this past weekend, it was a huge success.
Didn’t hear about it? We were raising funds for the newly reformed Idyllwild Cycling Club, which is taking on a new focus as an advocacy group under president Wayne Sleme and partnering with IMBA to assure access to local trails and get the May Valley Trail system formerly dedicated by the USFS.
How’d we do it? Turns out it was pretty simple; we just asked people who’ve been enjoying the trails to get involved. We asked people to donate to the cause, and threw together a new ride idea, which loosely followed the urban alley cat ride concept. We called it the May ValleyCat. We were each issued a passport and a trail map marked with semi random checkpoints throughout the May Valley trail system. When we rode to those spots there was a stamp pad waiting for us. Voila! Credentials.
Our goals for the day were to raise funds for the new group and to actively engage trail users in advocacy efforts. And to have a good time doing it.
We managed to raise about $1100 from a single morning fundraiser. Not bad scratch to get the coffers filled and the process underway. (we prepared this maybe 3 weeks ago)
The ride, which followed no set route and saw us meandering all over the valley, was joined by more than 40 people. We broke into small groups and gave informal tours of the local goods.
After the ride, we met on the deck for food and good times. We celebrated as we more than doubled our fundraising goal, and laid the groundwork for an organized trail advocacy effort in Idyllwild.